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The Web Ahead

Conversations with world experts on changing technologies and future of the web. The Web Ahead is your shortcut to keeping up.

Hosted by Jen Simmons.

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98: Handling Advertising with Mark Boulton

March 5, 2015 at 12:00PM • 1 hour 9 minutes • Wiki Entry

Advertising is a major business model for the web. Yet most ads arrive from a parallel universe, an industry of CPMs, ad units, and inflexible demands. As designers and developers, how can we best work with ads on the web? Mark Boulton joins Jen Simmons to explore.

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Download: MP3 Audio (32.1 MB) | Embed

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Find the show note links, transcripts, guest bio and much more on The Web Ahead's official website at thewebahead.net/98.

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